Michael-towne wines and spirits
In October of 2021, I was brought on as the social media manager for a Brooklyn-based wine and spirits store called “Michael-Towne Wines and Spirits”.
I produced and wrote content for the Instagram & Facebook pages.
Hover to see some of my copy, or click to go directly to the post!
When I was brought on to the team at Michael-Towne Wines and Spirits, engagement on both Instagram and Facebook was low. Less than 50% of our followers were interacting with our posts, and our content wasn’t pulling any new visitors to our page. To remedy this problem, I came to Michael Correra, owner of Michael-Towne Wines and Spirits with a proposal for an approach to social media that would significantly increase engagement and bring customers online to our app and website. My proposal was largely focused on what I called “face forward” content, an approach that prioritized content that featured familiar faces who would speak directly to the camera. Taking this new approach to content, combined with efforts to promote our various social media pages through more conventional means such as flyers and banners led to a drastic increase in interest amongst followers and non-followers alike. My “face forward” approach leads to a consistent uptick in engagement, heightening our overall metrics by more than 3x their usual. On one of our better weeks, 2 of our posts broke 10k views, and our highest-attracting post earned a 423% increase in engagement metrics.
My favorite of my many projects while at Michael-Towne Wines and Spirits, was our work with LinkNYC.
NEW WEBSITE LAUNCH PROJECT
In early 2022, Michael-Towne Wines and Spirits launched a new website, and I was fortunate enough to design some of the banners.
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